Growth analysis for owner-run businesses

The analyst you'd hire, if you could afford one.

Wayly reads your sales from Stripe or Square next to your Google and Meta ad spend. Every Monday you get a one-page brief: what changed, why it matters, and what to do this week.

Read a sample brief

$50 a month after the trial. Read-only access. Cancel anytime.

WaylyBrief No. 40
For
Harbor Coffee Co.
Week of
October 5
Sales, 30 days
$31,840
Ad spend
$2,380
Failed payments
$512

  1. Your Meta brunch ad costs $31 an order. Saturdays are busy without it.

    Pause it two weeks. Move $300 to the weekday catering ad.

  2. “Coffee near me” on Google wins orders at $9 and runs out of budget by 11am.

    Add $10 a day. Change nothing else.

  3. $512 in cards failed last month, mostly regulars.

    Send the update-card link to the top ten.

Illustrative. Your brief uses your own accounts.
Reads fromStripeSquareGoogle AdsMeta Ads

01

What we look at

Sales

Every payment in Stripe or Square. When people buy, what they buy, who comes back, who stopped, and which cards failed.

Ad spend

Google and Meta campaigns. Where the money goes, what each result costs, and which campaigns are quietly eating the budget.

Your rules

What you won't do. No discounts, no texting customers, no price changes. We never recommend a move you can't make.

02

How it works

  1. Day one · two minutes

    Connect

    Sign in to Stripe or Square. Add Google and Meta if you run ads. No keys, no setup call.

  2. Same day

    First read

    Your first brief is built from the last 30 days, so you don't wait a week to see value.

  3. Every Monday

    One page, three moves

    In your inbox and in the app. Ranked by estimated dollars, each with the steps to do it.

  4. Your call

    You decide

    Mark a move done, later, or not for you. Next week's brief learns from it.

03

How we work

Your numbers, not benchmarks.

Every recommendation traces back to a figure in your own accounts, and the brief shows which one.

Fewer, better moves.

Three a week at most. If nothing is worth doing this week, the brief says that.

Read-only, always.

We can't change your ads, touch your payouts, or message your customers.

Honest about ads.

We put spend next to sales and tell you what moved. We won't pretend to know which ad sold which latte.

04

Pricing

$50/month

One plan. Everything included. Less than an hour of a freelance analyst, every week.

  • Stripe or Square sales analysis
  • Google Ads and Meta spend, next to sales
  • A Monday brief by email and in the app
  • Business rules so every move fits how you run things
  • 14-day free trial, cancel anytime

05

Questions

What do you actually access?

Read-only access through Stripe, Square, Google and Meta sign-in. We can see payments and ad performance. We cannot move money, change campaigns, or contact your customers. Ad data is read fresh each week and not stored.

Do I need to run ads?

No. Stripe or Square alone is enough for a useful brief: when people buy, what they buy, who comes back, and what fails. Connect Google or Meta when you want to know whether spend is paying off.

Who is Wayly for?

Owner-run businesses that take card payments: cafés, studios, clinics, salons, trades, shops and small online brands. If you have ever looked at your sales and wondered what to do about them, it's for you.

Is this AI?

Wayly uses software, including language models, to do the analysis a data scientist would. Every figure in your brief comes from your own accounts. When the data can't support a conclusion, the brief says so instead of guessing.

What happens after the trial?

It's $50 a month. Cancel from Settings any time before the trial ends and you won't be charged.

Start with last month's numbers.

Connect in two minutes. Your first brief is ready the same day.

Wayly · Growth analysis for owner-run businesses