Sample brief · not your data

What · So what · Now what

Harbor Coffee Co. (sample)Week of Oct 5, 2026

Harbor Coffee Co. (sample): $32,555 in sales across 3,602 payments (30 days). Failed $485. Ad spend $2,380 over the same period. Focus this week: Pair something with “Espresso drinks” to raise the average order.

Sample data · 3,602 sales in the 30 days to Oct 5, 2026

Do this first · largest estimated impact

What

Pair something with “Espresso drinks” to raise the average order

$488–$1,302 est. next 30 days

So what

“Espresso drinks” is 36% of your sales; “Breakfast sandwiches” is far behind. A simple pairing at the counter or checkout often raises the average order without spending on ads.

From sales by item, last 30 days

Confidence: low

Now what

  1. Price a pairing: Espresso drinks + Breakfast sandwiches (Owner)
  2. Offer it at the counter or checkout for two weeks (Ops)

Done looks like: One pairing offered for 14 days; how often it's added gets checked in the brief.

Also worth doing

  1. What

    Protect your busiest hour (Sat 9am)

    $164–$394 est. next 30 days

    So what

    10% of your last 30 days of sales ($3,285) came in this one hour of the week. A short-staffed shift or an empty shelf here costs more than anywhere else.

    From 3,602 payments, grouped by hour of the week

    Confidence: medium

    Now what

    1. Check that hour's staffing and stock with the team (Owner)
    2. Add one promo or staffing fix for the next 7 days (Ops)

    Done looks like: That hour is fully staffed and stocked; its share of sales holds or rises next Monday.

  2. What

    Recover failed payments this week

    $73–$194 est. next 30 days

    So what

    $485 across 63 failed payments in 30 days. A short, friendly note with an update-card link usually recovers more than waiting for them to retry.

    From 63 failed payments, last 30 days

    Confidence: medium

    Now what

    1. Pull the failed payments list from your payments dashboard (Ops)
    2. Send an update-card link to the ten largest (Owner)

    Done looks like: Top failed customers contacted; recovered dollars show up in next Monday's sales.

Ad spend

Google + Meta · $2,380 spend over 30 days · target $18 per order (sample)

Live fetch only — Wayly does not store your campaign rows or spend history.

  1. Meta Ads · #1

    What

    “Weekend brunch” carousel costs $31 per order, well over your $18 target

    $930 spend (last 30d)

    So what

    It took $930 of the month's $2,380. Saturday mornings are already your busiest hours, so this spend is paying for customers who were likely coming anyway.

    Now what

    Pause it for two weeks and move $300 to the weekday “Catering for offices” ad. Check Saturday sales next Monday.

    Confidence: medium

  2. Google Ads · #2

    What

    “Coffee near me” search wins orders at $9 each

    $610 spend (last 30d)

    So what

    This is your cheapest result by a wide margin, and it hits its daily budget by 11am most days.

    Now what

    Raise its daily budget by $10 for 14 days. Change nothing else so the read stays clean.

    Confidence: high

Watch closely

  • Failed payments (30 days)

    $485 at risk

    63 accounts · cards declined

    Update-card note to the largest ones first

Worth trying

  • P0

    Offer a prepaid pack or bundle

    Watch how many customers choose the pack. About $977/mo if it lifts ~10%. Effort S.

  • P1

    Promote your busiest hour only, not the whole week

    Watch sales in that hour. About $651/mo if it lifts ~10%. Effort S.