Sample brief · not your data

What to do next

Northwind Subscriptions (sample)Week of Aug 21, 2026

Northwind Subscriptions (sample): MRR $4,956 across 180 active subs. Past due 24; cancel intents 5. Focus this week: Paywall default: annual vs monthly.

Sample data · 264 rows · as of Aug 21, 2026

Do this first

Paywall default: annual vs monthly

$1,400–$2,000 est. next 30 days

60 trials · MRR $4,956

Sample data · not your workspace

How to do it

  1. Default new trials to annual on web; keep monthly as secondary. (Product / growth)
  2. Show paywall value props on session 3 for trials with low engagement. (Product)
  3. Cap the test at two weeks; ship or revert based on trial→paid. (You)

Done looks like: Trial→paid rate up; primary metric move visible in two weeks.

Confidence: medium

Also worth doing

  1. Recover failed payments

    $228–$456 est. next 30 days

    24 past-due subscriptions · $456 at risk

    Sample data · not your workspace

    How to do it

    1. Export past_due customers and send day-3 update-card email with a deep link. (Ops / support)
    2. Add an automatic day-7 retry + SMS or in-app banner for still-failed cards. (Eng / billing)
    3. Review recoveries next Monday; keep the sequence if recovered $ > support cost. (You)

    Done looks like: Past-due count down week over week; recovered $ logged in billing.

    Confidence: high

  2. Reduce cancel-intent churn

    $40–$61 est. next 30 days

    5 accounts flagged cancel-at-period-end

    Sample data · not your workspace

    How to do it

    1. In cancel flow, offer 1-month pause before discount for accounts above median LTV. (Product)
    2. Route high-MRR cancel intents to a human save conversation within 24h. (Success)
    3. Track save rate and reactivated MRR in next week’s brief. (You)

    Done looks like: At least 20% of cancel intents accept pause/save; cancel completion drops.

    Confidence: medium

Watch closely

  • Cancel at period end

    $121 at risk

    5 accounts · cancel_at_period_end = true

    Pause offer or annual save for LTV > cohort median

  • Past due / payment failure

    $456 at risk

    24 accounts · subscription.status = past_due

    Dunning day 3 + day 7 with update-card deep link

  • Trials without conversion pressure

    $364 at risk

    60 accounts · status = trialing

    Paywall on session 3; default annual on mobile

Worth trying

  • P0

    Paywall default: annual vs monthly

    Watch Trial→paid. About $2,000/mo if it lifts ~10%. Effort S.

  • P0

    Cancel flow: pause 1 month vs discount

    Watch Cancel completion. About $1,500/mo if it lifts ~10%. Effort M.

  • P1

    Dunning: add day-7 recovery email

    Watch Involuntary churn $. About $800/mo if it lifts ~10%. Effort S.

  • P2

    Onboarding checklist nudge day 2

    Watch D7 retention. About $500/mo if it lifts ~10%. Effort S.